Elevating the
Corporate Grind.
How We Built a Café Experience for Eurest That Scales Across Any Footprint.
The Problem:
Many brands treat experiential design as an afterthought. Because of this, expanding a brand’s physical presence means dealing with three distinct points of friction:
Massive Overhead: Custom interior buildouts for every new location drain capital.
Visual Fragmentation: The brand message gets diluted when forced into non-standard layouts.
Speed to Market: Designing bespoke spatial assets stretches launch timelines from weeks to months.
The Solution:
My team at Farmer Brothers leveraged high-impact, modular graphic design to dictate the space, rather than letting the space dictate the design, and with a streamlined national scale production plan brought launch times from months down to weeks.
The What
Sum>One utilizes high-impact color blocking, narratively focused photography, and minimalist packaging to command premium retail value. Eurest gets the high-margin, premium appeal of a boutique coffee roaster, while keeping cost remarkably low across their entire national network.
The Why
The modular graphic system ensures that the narrative remains the hero, regardless of the venue's size. From the cup sleeves to the menu boards and digital signage, the bold typography and intentional iconography act as immediate visual landmarks. This design framework allows Eurest to effortlessly champion sustainability and premium quality, building instant trust with the consumer at the point of purchase.
The How
Because the Sum>One identity relies on a modular graphic framework rather than permanent physical modifications, Eurest can roll out a premium coffee concept into any existing corporate space seamlessly. There is no drywall to tear down and no custom millwork to wait on.
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![An olive green tabletop sign display featuring a printed information card for Kochere Ethiopia single-origin coffee by Sum>one Coffee Roasters.]()
Counter Cards
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![A merchandiser display of a Sum>one Coffee Roasters event catering table featuring a branded red tablecloth, a custom backdrop, and four black coffee dispensers.]()
Merchandisers
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![Side-by-side comparison mockup of a large commercial Wilbur Curtis thermal coffee dispenser and a smaller portable pump airpot, both featuring light blue Sum>one Coffee Roasters branding.]()
Custom Machine Wraps
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![A neatly folded white crewneck t-shirt featuring a color-blocked geometric graphic of a coffee mug, pour-over dripper, coffee cherries, and coffee beans.]()
Apparel
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![An angled 3D mockup of a Sum>one Coffee Roasters countertop informational card with a red and white front face, geometric mosaic borders, and a QR code.]()
Shelf Shields
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![A square print poster hanging from metal clips featuring a colorful, modern mid-century geometric pattern with coffee beans, cherries, leaves, and a coffee mug silhouette.]()
Wall Coins
The Results:
The partnership between Eurest and Farmer Brothers' specialty brand, Sum>One Coffee Roasters, yielded these primary outcomes:
Significant Reduction in Setup Costs: Stripping away the need for custom fabrication means capital goes toward market penetration, not drywall.
Fixture Agnostic: The design looks flawless in a 100-square-foot pop-up kiosk, a flagship brick-and-mortar store, or a digital screen
Hyper-Speed Deployment: New locations can be branded, approved, and launched in a fraction of the traditional timeline.
Cost-Effective Premiumization: It successfully met the rising consumer demand for artisanal, craft-quality coffee (including custom espresso, drip blends, and seasonal items) while keeping costs highly competitive for corporate clients amidst volatile coffee markets.
Financial Growth: The upscale café concept has serves as hub for corporate offices, directly driving sales and workplace marketplace growth for Eurest.
Socio-Environmental Impact: By scaling Farmer Brothers' Project DIRECT initiative, a portion of every pound of coffee sold directly funds training, environmental protection, and financial stability for generational farming communities in regions like Colombia, Guatemala, and Ethiopia.