PROFILE
Custom Ink & Printfection Senior Graphic Designer, Art Director
Design of all brand collateral pieces including trade show booths, packaging, print materials, photography, animation & digital assets. Leader for all creative projects under the Printfection brand, and lead designer for core foundational elements of the Custom Ink company, and its subsidiaries.
Lead designer on all digital and printed collateral.
Point of contact for cross departmental projects, acting as project manager and art director to maintain deadlines and strict brand adherence.
Creative lead for templates and in depth design instruction that contributed directly to over 500 individual projects making it to market within 1 year.
Directly responsible for millions of dollars in gained revenue through digital and printed media, and over 30% increase in visitor scans at tradeshows over previous year.
As Custom Ink’s Senior Graphic Designer, I brought with me the proven success of my B2B first approach to design that Printfection’s sales and marketing team leveraged to make recording setting numbers their previous year.
KYOCERA-SENCO Industrial Tools Senior Graphic Designer
Draft, design & maintain global brand standards on all primary B2B & B2C advertising materials in U.S. & E.U. markets for the SENCO® brand including; advertising photography, tradeshow design, creative lead on corporate rebranding, and associated flagship brands. Point of contact for publishing & advertising vendors to create artwork for approved publications & sponsored sports teams.
Standardized project organization system for all design documents.
Streamlined design process and cross departmental communications to speed up and increase accuracy on all projects.
Booth Excellence, Building Products “Best Booth” Orgill Spring Dealer Market
Creative lead of global rebrand of DuraSpin product line, where I created a standardized, multilingual advertising package across digital and printed collateral in NA, SA, EU and Asia.
Provided the organization with measurable and lasting impacts to revenue, brand awareness, and a framework they have built their future creative strategy around.
Inkling Creative Group Graphic Designer
Design weekly newsletters, create artwork for signage & wayfinding for BD | West / BD | NY Hospitality trade shows, Ad-Hoc graphic design on print & digital materials for Inkling clients in the food, hospitality, architectural and marketing industries.
Streamlined agency efficiency through a background in print and digital media.
I approached every project with ICG as a campaign, providing a more asset rich library for each project, and all designers on my team.
BD| NY 2016 Trade show saw a 19% increase in attendance and 37% increase in space over previous year.
Synergy Imports Graphic Designer
Worked directly with company President, and account managers to design, photograph, manage, and maintain all internal, and outgoing design work for the Synergy Imports brand, and all clients, including the NFL, NBA, NCAA,and over 300 colleges and universities.
Increased artwork turn around and accuracy by establishing file organization structure.
Averaged 5 projects a day + design work for the Synergy Imports company such as newsletters, marketing e-mails, and new product designs.
Increase to e-mail response, and surge of positive customer feedback following new website design.
The success and accuracy I brought to Synergy allowed them to take on larger clients and more specific requests such as t-shirt campaigns, custom drawn inaugural coins, and guaranteed proof turnaround times.
Recommendations
“He works incredibly efficiently while outputting beautiful designs, but he also commands the vision of a VP of Creative, capable of whipping up new brand guidelines and visual concepts that can make any brand shine.
The work he’s done for both Printfection and our parent company, Custom Ink, has generated millions in revenue, and he regularly receives accolades from our Sales and Customer Success teams who rely upon the collateral, lookbooks, and other assets he provides.
I knew he was a gem when I hired him, but I realized just how talented he was when I started receiving regular, unsolicited feedback from teammates all across the org about just how much they enjoyed working with him and how much they appreciated the quality of his work. ”
“During our time together at Custom Ink, Brian’s consistent track record of purposeful, beautiful design work impressed me (and others) greatly. Brian is skilled at navigating brand guidelines adroitly such that the work stays on brand without stagnating. In short, his design chops are excellent. His agility and positivity, collaborative nature, and dedication to winning make him a standout. He’s great, and I feel fortunate to have had him on my team.”
“What sets Brian apart is his collaborative spirit. He works seamlessly with cross-functional teams, always welcoming feedback and using it to refine his work to perfection. Whether it’s developing stunning marketing collateral, creating user-centric designs for digital campaigns, or crafting unique merchandise concepts, Brian delivers with exceptional quality and attention to detail.”
“I had the pleasure of managing Brian during his time as the Senior Designer on my team at Custom Ink. Over the past year, Brian consistently impressed me with his ability to adapt and integrate into our team and projects quickly. From day one, Brian proved to be an essential contributor to our team. Brian brought our collaborative ideas to life through his creative direction and graphic design expertise, delivering impactful results across digital and print campaigns for Custom Ink’s marketing and sales teams.”