Printfection UNBOXING VIDEOS
Task: Create video content for sales showcasing custom kitting to prospects
Budget: $3,500 + working hours
Role: Art Director, Shoot Director, Designer
Use Case: Sales Support - Sales staff provided these short videos while on calls with prospects to showcase ideas and secure higher dollar conversions.
The Printfection SaaS is an end to end swag management platform that brands depend on for all their swag needs. To best show off some the platform’s functionality, I directed a handful of unboxing videos to showcase popular items and provide inspiration to existing clients. As art director I was responsible for creating and preparing the artwork for all the items present in the shoot, sourcing the products and staging them at the studio.
360 Product Views
Role: Director & Editor
While at SENCO I was tasked with bringing our 360 product views in-house, this project involved building an impromptu studio in my apartment during the COVID-19 pandemic, in order to determine best practices for camera settings, lighting and file output for both still photography and motion graphics.
LOGO REVEALS
Role: Branding Consultant, Designer, Editor
For a number of my branding clients I provided a number of digital assets a long with the standard print identity materials - these logo reveals and style shots help establish the language and voice of the brand and insure it’s messaging remains consistent.
HEADER DESIGN
Role: Branding Consultant, Designer
For retailer Airsoft Station I provided a number of headers promoting new products, and seasonal sales to help drive conversions on their website.