HOLIDAY GIFT GUIDE
Custom Ink’s 2025 Gift Guide was the company’s first catalog style piece of collateral in 5 years, and first ever curated e-catalog. The project itself spanned several departments with buy-in from director level stakeholders in our merchandising, marketing, and sales teams. I was selected as the art director and project manager from my experience in creating product guides for the Printfection subsidiary. In this capacity I managed the infrastructure for data submission, all visuals, storyboarding for photo shoots, and set project check points for the creative team. Following the asset collection process, I designed the layout of the digital deliverables and the printed version of the guide - providing Custom Ink with its single most successful campaign of 2024.
Performance
via email
In the first two months, emails featuring this content made 4.9 million with 3,300+ orders (campaign expected to run 3+ months) The AOV (average order value) for those emails is $1,074.
Performance
via SOCIAL
In P10 & 11 ads directing to the Gift Guide from Meta drove $790k in reported revenue. We believe that the Gift Guide helped to engage our audience and expose them to additional products evidenced by a 168% lift in average product page views per visit vs benchmark for standard ads (non-DPA).
Performance
via sales
For the Sales teams, there was a 3% lift in sales for products in the gift guide $175k has converted from the Salesforce campaign, with $701k projected in opportunities.
To View the Live Gift Guide Click this Link: 2024 Holiday Gift Guide
“One of Brian’s standout strengths is his ability to work seamlessly with team members across departments and projects. He has a genuine passion for collaboration, constantly seeking and providing help, advice, and feedback to ensure the best outcomes. His contributions improved the quality of our work and fostered stronger connections within our team.”
“What sets Brian apart is his collaborative spirit. He works seamlessly with cross-functional teams, always welcoming feedback and using it to refine his work to perfection. Whether it’s developing stunning marketing collateral, creating user-centric designs for digital campaigns, or crafting unique merchandise concepts, Brian delivers with exceptional quality and attention to detail.”