“PRODUCTIVITY REDEFINED”
DuraSpin marked the first major redesign of a KYOCERA-SENCO industrial consumer brand in nearly a decade. As Senior Designer & Creative Lead for the project I was responsible for the concepting and design of all brand touch points during the initial design phase of the project. This included logo ideation & design, copywriting, ad work, iconography and typography use cases. As the project picked up more steam I continued to lead the our in-house creative team at onsite photoshoots and worksites where I took photography and videography during the Phase I rollout. My roll shifted away from onsite support to maintaining brand image and voice during early-mid 2020 (Phase II) by drafting storyboards for our onsite photography, leading the creative direction for the DuraSpin webpage and continuing to draft and design all B2B & B2C ad materials for the company’s publications.
