Custom Ink's Most Successful Campaign of 2024Holiday Gift Guide
The Friction: Energize Customers Through Holiday Gifting
I was selected as the art director and project manager for the holiday gifting catalog and campaign. In this capacity I managed the infrastructure for data submission, all visuals, storyboarding for photo shoots, and set project check points for the creative team. Following the asset collection process, I designed the layout of the digital deliverables and the printed version of the guide - providing Custom Ink with its single most successful campaign of 2024.
Performance via E-mail
In the first two months, emails featuring this content made 4.9 million with 3,300+ orders (campaign expected to run 3+ months) The AOV (average order value) for those emails is $1,074.
Performance via Social
In P10 & 11 ads directing to the Gift Guide from Meta drove $790k in reported revenue. We believe that the Gift Guide helped to engage our audience and expose them to additional products evidenced by a 168% lift in average product page views per visit vs benchmark for standard ads (non-DPA).
Performance via Direct Sales
For the Sales teams, there was a 3% lift in sales for products in the gift guide $175k has converted from the Salesforce campaign, with $701k projected in opportunities.
At the close of the campaign, an estimated $8 million was generated through paid and organic leads.
From Custom Ink
One of Brian’s standout strengths is his ability to work seamlessly with team members across departments and projects. He has a genuine passion for collaboration, constantly seeking and providing help, advice, and feedback to ensure the best outcomes.
— Jason Leger, Creative Director @ Custom InkWhat sets Brian apart is his collaborative spirit. He works seamlessly with cross-functional teams, always welcoming feedback and using it to refine his work to perfection.
— Kyle Tudor, Head of Sales @ Custom Ink